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About Sadida

From a single ambition to Chad's leading agricultural force.

Our Story

Sadida Agricultural Company was founded in 2020 by Mr. Wajeh Abuodah, a Jordanian businessman with over 25 years of experience in international trade across more than 20 countries. The company is headquartered in N'Djamena, Chad.

Mr. Wajeh Abuodah, Founder and CEO

Mr. Wajeh Abuodah

Founder & CEO

With decades of international trade experience spanning 20+ countries, Mr. Abuodah saw the untapped potential in Chad's agricultural sector and built Sadida from the ground up into the country's leading sesame processing and export company.

What started as a simple idea quickly became Chad's leading force in agriculture. Mr. Wajeh believed that controlling the full supply chain was the key to lasting success. Beginning with farming, within just one year he had built two advanced sesame processing lines — cleaning sesame of all impurities: dust, dirt, rocks, and leaves.

A year later, the number of lines doubled to four, making Sadida the number one sesame processor in Chad. Today, Sadida boasts over nine production lines, including an advanced AI-powered color sorter that categorizes sesame by color, size, and type.

Sadida now exports to Turkey, China, Syria, Jordan, Europe, UAE, India, Egypt, and more. This is not just the story of a business — it's the story of hard work, determination, and vision.

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Our Name

The name "Sadida" comes from the Arabic Quranic phrase "وقولوا قولاً سديداً", meaning "speak the right word." It reflects our core values of truth, integrity, and excellence.

Mission

Our mission is simple: To be the number one sesame company in the world.

Vision

By 2030, we aim to be a globally recognized agricultural company with a valuation exceeding 50 million USD, leading in sustainable farming, processing, and exports.

Core Values

Sustainability

Committed to eco-friendly and responsible agricultural practices.

Quality

Excellence in every seed — less than 2% impurities, guaranteed.

Partnership

Building long-term relationships based on trust and transparency.

Innovation

Embracing AI-powered technology and continuous improvement.

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