Our Story
Sadida Agricultural Company was founded in 2020 by Mr. Wajeh Abuodah, a Jordanian businessman with over 25 years of experience in international trade across more than 20 countries. The company is headquartered in Ndjamena, Chad.
What started as a simple idea and ambition to leave a mark on the world’s trading system quickly became Chad’s leading force in agriculture. Mr. Wajeh believed that controlling the full supply chain was the key to lasting success. Beginning with farming, within just one year he had built two advanced sesame processing lines.
These lines cleaned sesame of all unwanted materials: dust, dirt, rocks, and leaves. Another year passed and the number of lines doubled to four, making Sadida the number one sesame processor in Chad. The growth didn’t stop. Today, Sadida boasts over nine production lines including an advanced AI-powered color sorter that categorizes sesame by color, size, and type.
Sadida now exports to Turkey, China, Syria, Jordan, Europe, UAE, India, Egypt, and more. This is not just the story of a business — it's the story of hard work, determination, and vision.
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Our Name
The name "Sadida" comes from the Arabic Quranic phrase "وقولوا قولاً سديداً", meaning "speak the right word." It reflects our values of truth, integrity, and excellence.
Mission
Our mission is simple: To be the number one sesame company in the world.
Vision
By 2030, we aim to be a globally recognized agricultural company with a valuation exceeding 50 million USD and leadership in sustainable farming, processing, and exports.
Core Values
- Sustainability – Committed to eco-friendly practices
- Quality – Excellence in every seed
- Partnership – Building long-term relationships
- Innovation – Embracing technology and progress
Leadership
Mr. Wajeh Abuodeh, CEO, oversees daily operations and international expansion with a commitment to excellence and innovation.