Our Story
Sadida Agricultural Company was founded in 2020 by Mr. Wajeh Abuodah, a Jordanian businessman with over 25 years of experience in international trade spanning more than 20 countries. The company is headquartered in N'Djamena, Chad.
Mr. Wajeh Abuodah
With decades of international trade experience spanning 20+ countries, Mr. Abuodah recognized the untapped potential in Chad's agricultural sector and built Sadida from the ground up into the country's leading sesame processing and export company.
What started as a simple idea quickly became Chad's leading force in agriculture. Mr. Wajeh believed that controlling the full supply chain was the key to lasting success. Beginning with farming, within just one year he had built two advanced sesame processing lines — cleaning sesame of all impurities: dust, dirt, rocks, and leaves.
A year later, the number of lines doubled to four, making Sadida the number one sesame processor in Chad. Today, Sadida boasts over nine production lines, including an advanced AI-powered color sorter that categorizes sesame by color, size, and type.
Sadida now exports to Turkey, China, Syria, Jordan, Europe, UAE, India, Egypt, and more. This is not just the story of a business — it's the story of hard work, determination, and vision.
Our Name
The name "Sadida" comes from the Arabic Quranic phrase "وقولوا قولاً سديداً", meaning "speak the right word." It reflects our core values of truth, integrity, and excellence — principles that guide every decision we make.
Mission
To be the number one sesame company in the world. We achieve this through uncompromising quality, advanced processing technology, and building long-term trust with our global partners.
Vision
By 2030, we aim to be a globally recognized agricultural company with a valuation exceeding 50 million USD, leading in sustainable farming, processing, and exports from Chad to the world.
Core Values
Sustainability
Committed to eco-friendly and responsible agricultural practices that protect Chad's land for future generations.
Quality
Excellence in every seed — less than 2% impurities, guaranteed. No compromises, no exceptions.
Partnership
Building long-term relationships based on trust, transparency, and mutual growth with buyers worldwide.
Innovation
Embracing AI-powered technology and continuous improvement to stay at the forefront of the industry.